When DVISSA's founders discovered the scale of adulteration in the Indian honey market, they made a non-negotiable commitment.
In early 2020, DVISSA received a batch of honey from a new supplier who came with glowing references. On paper, everything looked perfect. The honey was golden, fragrant, and priced right. Standard visual and taste checks passed. But something felt off β so the team sent samples to an external NABL-accredited laboratory for full panel testing.
The results came back two weeks later. The honey contained detectable levels of rice syrup and high-fructose corn syrup β common adulterants that are nearly impossible to detect through traditional methods. The supplier had been mixing genuine forest honey with cheap syrups to increase yield. The deception was sophisticated; the supplier had been doing it for years with other buyers who never checked.
DVISSA cancelled the contract immediately and returned the entire batch. The decision cost nearly βΉ4 lakh. But more importantly, it crystallised a principle that would define the company's identity going forward: every batch of honey β from every supplier, every season β would be independently tested before it ever reached a customer.
This wasn't cheap. Third-party lab testing at the level DVISSA required β NMR spectroscopy, sugar profile analysis, antibiotic residue screening β costs thousands of rupees per sample. Testing every batch added significant cost to an already thin-margin business. But the team made a public commitment: if a batch failed testing, it would be destroyed, not sold. No exceptions, no 'good enough'.
By the end of 2020, DVISSA had tested over 120 batches and rejected 11 of them β roughly 9%. That rejection rate would horrify most food businesses. For DVISSA, it was proof that the process was working. Every batch that reached customers had been verified clean. The commitment to no adulteration, ever, had become more than a policy. It had become the company's identity.
"We reject about one in ten batches. Most companies would see that as a problem. We see it as evidence that our quality filter is working."